100 Years of Royalty

The Sacramento Kings are one of the oldest franchises in the NBA, tracing their roots back to 1923 as the Rochester Seagrams (yes, the Canadian whiskey).

While the fans in Sacramento passionately love the team, not everyone is familiar with its rich history. To commemorate our 100-year franchise anniversary we unveiled the 2023-24 City Edition Uniform, inspired by designs from the 1960s, by creating the :60 film “We Tip our Crown.” Additionally, we've introduced a special anniversary logo, exclusive merchandise, and engaging social posts to mark this momentous occasion.

We Tip Our Crown

To launch the 2023-24 City Edition Uniform we created the :60 film “We Tip our Crown.” Voiced by Sacramento native Sam Elliott, the film tells the story of the long and winding road of our beloved team, celebrating our finest moments. “We Tip our Crown” launched across the team’s social channels and ran on local broadcast TV during games.

Gold Telly Winner in Local TV - Art Direction: Official Listing

Gold Telly Winner in Local TV - Voiceover & Narration: Official Listing

Bronze Telly Winner in People's Telly - Local TV: Official Listing
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2023-23 City Edition
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Uniform Design: Ryan Brijs
Court Design: Ryan Brijs
Merchandise Design: Ryan Brijs
Social Media Carousel: Will Tullos
100 Year Logo Design: Todd Radom
Photography: Conner Suhle
Photoshoot Art Director: Nichole Amberg
Copywriting: Alex Taylor
Logo Animation: Gian Montes

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