XANGO Juice.
I revamped the packaging for XANGO Juice to better reflect its premium and exotic qualities. Inspired by the mangosteen fruit—a gem from Southeast Asia known for its unique flavor and potential health benefits—I created a design that ties directly to the product’s origins. Using patterns inspired by the fruit’s pericarp oil, the new look connects back to its Southeast Asian roots while giving the packaging a fresh visual appeal. This redesign helps the product stand out on shelves, drawing in both new customers and long-time supporters.
Queen of the Fruits
Maggie Franz penned the story explaining why the mangosteen is known as 'the queen of fruits,' a title reputedly derived from Queen Victoria's promise of knighthood to anyone who could present her with this rare delicacy. I complemented her words with the illustration of the bottle and typography.
XANGO
Various projects from my time at XANGO.
XANGO led the way as the first to market a whole mangosteen juice—and the first to send it into space. On March 12, 2013, our creative team launched a bottle of XANGO Juice into orbit, capturing stunning footage of the bottle with Earth as its backdrop for an ad campaign.
I redesigned the XANGO website to better reflect the brand’s premium identity and bring the story of each product to life. The new design focuses on clean visuals, intuitive navigation, and storytelling that highlights the origins and benefits of XANGO’s products. By weaving in the brand’s heritage and connecting it with the experience of using the products, the redesign creates a more engaging and cohesive experience for visitors.